Our Story

What parent doesn’t want their children to become “hooked on” an essential skill that will propel them forward in school, at work, and in life, in general? Study after study shows that the more books a child has at home, the more that child is read to, the better he or she will do in school. And those benefits stay with the child all the way through high school . . . into college . . . and beyond

Getting “hooked on reading” can help children socially as well as academically. Books teach kids about the world around them, but they also encourage children to look within themselves. Self-regulation is an increasingly important social skill that many teachers say is lacking in many of the students coming through their doors. Seeing how characters in books overcome obstacles to solve problems gives children ideas about how to do the same in their own lives. Books can also teach kids how to handle difficult emotions—anger, disappointment, frustration—in positive and constructive ways.

In today’s fast-paced, digital world of texting and Tweeting, how do we, as parents, encourage a love of the printed word in our kids? One way is by getting the right books into their hands right from the start. But with so many different options available, how could anyone possibly know what the right books are? How about an expert-selected grouping of books that touch upon all of the important milestones children need to develop into strong, confident readers and learners? Hooked on Reading has done just that.

Hooked on Reading is an amalgam of Early Moments and Hooked on Phonics. As Early Moments, we have more than 40 years’ experience in creating custom-selected children’s book clubs for different ages, stages of development, and interests that result in quality reading experiences delivered right to your doorstep. As Hooked on Phonics, we are also the people who have helped more than 3 million kids learn how to read through our flagship reading program, Hooked on Phonics, as well as other “Hooked on…” programs and even mobile apps.

Hooked on Reading takes the best of both worlds and put together this one-stop shopping site that makes it easy to get kids “hooked on reading” and makes the perfect gift for any age or stage of child:

  • Baby Einstein Playful Discoveries is the ultimate baby-shower gift for parents-to-be who want to encourage their budding “readers” to explore beautiful, printed books and flash cards—with ALL of their senses—and be able to wipe the books and cards clean afterward. This club also provides monthly parent tips written by experts in child development.
  • Elmo’s Learning Adventures uses characters such as Elmo, Big Bird, and Cookie Monster to teach toddlers and preschoolers not only the ABCs and 123s, but also important preschool skills such as sharing, caring, and waiting your turn. In addition, there are Activity Books and Flash Cards, all of which help prepare little ones for Kindergarten.
  • Dr. Seuss & His Friends offers the best in children’s books by the illustrious “Doctor” of silliness and rhyme that every child should have in his or her bookshelf. These books are hand-curated by experts so that the club provides three different levels of reading for ages 3-7—all in one book club.
  • Disney Wonderful World of Reading takes the storytelling genius and breathtaking illustrations and has translated them into keepsake hardcover storybooks appropriate for ages 4-8 that will be treasured for generations to come.
No matter which book club you choose, your little one is sure to be delighted by receiving a custom-selected reading experience delivered right to his or her doorstep each month or all at once—you decide!

Happy Reading!


Editorial Director
Hooked on Reading

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